{
  "name": "SEO Ontology Dataset",
  "description": "A curated dataset of SEO and semantic ontology terms used across the site.",
  "dateModified": "2026-02-03",
  "terms": [
    {
      "name": "Technical SEO",
      "type": "DefinedTerm",
      "description": "Optimizing a site’s technical foundation for crawlability, indexing, and performance.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Search_engine_optimization"
      ]
    },
    {
      "name": "Semantic SEO",
      "type": "DefinedTerm",
      "description": "SEO focused on meaning, entities, and context beyond exact keywords.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Semantic_search"
      ]
    },
    {
      "name": "Schema Markup",
      "type": "DefinedTerm",
      "description": "Structured data markup used to describe content with Schema.org vocabulary.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Schema.org"
      ]
    },
    {
      "name": "Go-To-Market (GTM)",
      "type": "DefinedTerm",
      "description": "A strategy for launching a product or service to reach target customers.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Go-to-market_strategy"
      ]
    },
    {
      "name": "Go To Market (GTM)",
      "type": "DefinedTerm",
      "description": "A strategy for launching a product or service to reach target customers.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Go-to-market_strategy"
      ]
    },
    {
      "name": "SEO Audits",
      "type": "DefinedTerm",
      "description": "A systematic evaluation of a site’s SEO health, issues, and opportunities.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Website_audit"
      ]
    },
    {
      "name": "Website Migration",
      "type": "DefinedTerm",
      "description": "Moving a site or its data between systems, platforms, or infrastructures.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_migration"
      ]
    },
    {
      "name": "Topical Authority",
      "type": "DefinedTerm",
      "description": "Perceived subject-matter depth and coverage across a topic area.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Search_engine_optimization"
      ]
    },
    {
      "name": "Topical authority",
      "type": "DefinedTerm",
      "description": "Perceived subject-matter depth and coverage across a topic area.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Search_engine_optimization"
      ]
    },
    {
      "name": "Topical maps",
      "type": "DefinedTerm",
      "description": "A structured representation of topics and their relationships.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Topic_map"
      ]
    },
    {
      "name": "Content briefs",
      "type": "DefinedTerm",
      "description": "A planning document that outlines goals, requirements, and messaging.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Creative_brief"
      ]
    },
    {
      "name": "Micro Semantics",
      "type": "DefinedTerm",
      "description": "Fine-grained semantic meaning within content, phrases, and structures.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Semantics"
      ]
    },
    {
      "name": "Micro semantics",
      "type": "DefinedTerm",
      "description": "Fine-grained semantic meaning within content, phrases, and structures.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Semantics"
      ]
    },
    {
      "name": "Data Science",
      "type": "DefinedTerm",
      "description": "An interdisciplinary field for extracting knowledge from data.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_science"
      ]
    },
    {
      "name": "Natural Language Processing (NLP)",
      "type": "DefinedTerm",
      "description": "Computational processing and analysis of human language.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Natural_language_processing"
      ]
    },
    {
      "name": "Natural Language Understanding (NLU)",
      "type": "DefinedTerm",
      "description": "The capability of systems to interpret meaning in natural language.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Natural_language_understanding"
      ]
    },
    {
      "name": "Embeddings",
      "type": "DefinedTerm",
      "description": "Vector representations of words or concepts in a continuous space.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Word_embedding"
      ]
    },
    {
      "name": "Graph Theory",
      "type": "DefinedTerm",
      "description": "A field of mathematics focused on graphs of nodes and edges.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Graph_theory"
      ]
    },
    {
      "name": "Indexing Pipelines",
      "type": "DefinedTerm",
      "description": "The stages a search system uses to collect and index content.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Search_engine_indexing"
      ]
    },
    {
      "name": "Discovery",
      "type": "DefinedTerm",
      "description": "The process of finding new URLs or resources to crawl.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Web_crawler"
      ]
    },
    {
      "name": "Crawling",
      "type": "DefinedTerm",
      "description": "Automated fetching of web pages for indexing and analysis.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Web_crawler"
      ]
    },
    {
      "name": "Rendering",
      "type": "DefinedTerm",
      "description": "Turning HTML/CSS/JS into a visual representation for analysis.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Browser_engine"
      ]
    },
    {
      "name": "Indexing",
      "type": "DefinedTerm",
      "description": "Organizing parsed content into a searchable index.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Search_engine_indexing"
      ]
    },
    {
      "name": "Canonical Tags (rel=canonical)",
      "type": "DefinedTerm",
      "description": "HTML signals that declare the preferred URL for a page.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Canonical_link_element"
      ]
    },
    {
      "name": "JSON-LD (Javascript Object Notation for Linking Data)",
      "type": "DefinedTerm",
      "description": "A JSON-based format for expressing linked data.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/JSON-LD"
      ]
    },
    {
      "name": "RDFa (Resource Description Framework in Attributes)",
      "type": "DefinedTerm",
      "description": "A set of HTML attributes for embedding RDF data.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/RDFa"
      ]
    },
    {
      "name": "Microdata",
      "type": "DefinedTerm",
      "description": "An HTML specification for embedding metadata in content.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Microdata_(HTML)"
      ]
    },
    {
      "name": "Turtle",
      "type": "DefinedTerm",
      "description": "A syntax for expressing RDF triples.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Turtle_(syntax)"
      ]
    },
    {
      "name": "Semantic HTML",
      "type": "DefinedTerm",
      "description": "Using meaningful HTML elements to describe document structure.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Semantic_HTML"
      ]
    },
    {
      "name": "HTML5 Tags",
      "type": "DefinedTerm",
      "description": "Elements defined by HTML5 for structuring web documents.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/HTML5"
      ]
    },
    {
      "name": "Robots.txt",
      "type": "DefinedTerm",
      "description": "A file that controls crawler access to website paths.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Robots.txt"
      ]
    },
    {
      "name": "Internal links",
      "type": "DefinedTerm",
      "description": "Links that point to resources within the same website.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Internal_and_external_links"
      ]
    },
    {
      "name": "Random Surfing Model",
      "type": "DefinedTerm",
      "description": "A probability model for random link-following used in PageRank.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Random_surfing_model"
      ]
    },
    {
      "name": "Reasonable Surfer model",
      "type": "DefinedTerm",
      "description": "A PageRank variant that weights links by likelihood of being clicked.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/PageRank"
      ]
    },
    {
      "name": "Page Speed Optimization",
      "type": "DefinedTerm",
      "description": "Improving load performance and responsiveness of web pages.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Web_performance"
      ]
    },
    {
      "name": "Core Web Vitals",
      "type": "DefinedTerm",
      "description": "Google’s UX metrics for load speed, interactivity, and stability.",
      "url": "",
      "sameAs": [
        "https://es.wikipedia.org/wiki/Core_web_vitals"
      ]
    },
    {
      "name": "Cumilative Layout Shift (CLS)",
      "type": "DefinedTerm",
      "description": "A metric that captures unexpected visual shifts on a page.",
      "url": "",
      "sameAs": [
        "https://es.wikipedia.org/wiki/Core_web_vitals"
      ]
    },
    {
      "name": "TTFB (Time to first byte)",
      "type": "DefinedTerm",
      "description": "The time until the first byte of a response is received.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Time_to_first_byte"
      ]
    },
    {
      "name": "Render blocking issues",
      "type": "DefinedTerm",
      "description": "Resources that delay rendering and slow perceived load time.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Web_performance"
      ]
    },
    {
      "name": "Information Retrievals (IR)",
      "type": "DefinedTerm",
      "description": "Techniques for finding relevant information in large collections.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Information_retrieval"
      ]
    },
    {
      "name": "Entity Oriented Search",
      "type": "DefinedTerm",
      "description": "Search that models entities and relationships, not just keywords.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Semantic_search"
      ]
    },
    {
      "name": "Knowledge graphs",
      "type": "DefinedTerm",
      "description": "Graph-structured knowledge bases linking entities and facts.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Knowledge_graph"
      ]
    },
    {
      "name": "Knowledge Vault",
      "type": "DefinedTerm",
      "description": "A large-scale knowledge base built from web-extracted facts.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Knowledge_Graph_(Google)"
      ]
    },
    {
      "name": "Indexing Structure",
      "type": "DefinedTerm",
      "description": "How indexed data is organized for fast retrieval.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Search_engine_indexing"
      ]
    },
    {
      "name": "Parsing",
      "type": "DefinedTerm",
      "description": "Breaking text into components according to a grammar.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Parsing"
      ]
    },
    {
      "name": "Rewriting",
      "type": "DefinedTerm",
      "description": "Transforming queries for better retrieval or performance.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Query_rewriting"
      ]
    },
    {
      "name": "Query Refinement (Query Expansion)",
      "type": "DefinedTerm",
      "description": "Expanding a query with related terms to improve recall.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Query_expansion"
      ]
    },
    {
      "name": "Accessibility object model (AOM)",
      "type": "DefinedTerm",
      "description": "APIs and structures supporting accessible web experiences.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Web_accessibility"
      ]
    },
    {
      "name": "HTML document object model (DOM)",
      "type": "DefinedTerm",
      "description": "The DOM representation of an HTML document.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Document_Object_Model"
      ]
    },
    {
      "name": "CSS object model (CSSOM)",
      "type": "DefinedTerm",
      "description": "The object model representing CSS for scripting and rendering.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Cascading_Style_Sheets"
      ]
    },
    {
      "name": "Zoom",
      "type": "DefinedTerm",
      "description": "Zoom may refer to:",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Zoom"
      ]
    },
    {
      "name": "DGFT",
      "type": "DefinedTerm",
      "description": "The Directorate General of Foreign Trade (DGFT) is the agency of the Ministry of Commerce and Industry of the Government of India responsible for administering laws regarding foreign trade.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Directorate_General_of_Foreign_Trade"
      ]
    },
    {
      "name": "HTML5",
      "type": "DefinedTerm",
      "description": "HTML5 is a markup language used for structuring and presenting hypertext documents on the World Wide Web. It was the fifth and final major HTML version that is now a retired World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML Living Standard. It is maintained by the Web Hypertext Application Technology Working Group (WHATWG), a consortium of the major browser vendors.",
      "url": "",
      "sameAs": [
        "https://en.wikipedia.org/wiki/HTML5"
      ]
    }
  ]
}